Monday, July 25, 2011

Introducing... Imaginart

People are always telling me ‘there’s not enough for boys’ when it comes to shopping handmade. And so, with the big Collaborate for a Cause charity auction just a few days away, Little Toot Creations and Imaginart have teamed up to create this great ‘boisterous bedroom’ themed auction item.

I’m very excited about this collaboration – firstly because Lisa is the very talented lady behind my own Little Toot artwork – but also because this auction will mark a whole new direction for my little business.

I’ve worked super hard these past few months to develop a range of boys’ and girls’ sleepwear that is 100% Australian made AND Australian Standards compliant. I don’t know of a single other handmade business in Australia which can make that claim.

Our auction item consists of a pair of Little Toot Creations PJs (made to the winner’s chosen size) and "Pillow Fight", a 7x9" print illustrated by Lisa especially for Collaborate.

Many of you may not know Lisa’s work, and so I’ve asked her to share with us a little about her business…

Tell us about your business, what do you do?

Imaginart has been evolving over the last four years. This has involved lots of painting and illustrating as well as the odd bit of Graphic Design.

What inspires your art?

Mostly my children, how could they not? I also find myself longing for a simplistic and happy world and love to recreate this. I’m just a big kid really!

And what about the process of creating an artwork? How do you go about it?

My creative mind works best at night, when the kids are tucked up in bed! I’m currently doing a lot of illustrations. Sometimes I have a plan and idea ready to go, especially if it is a commissioned work. Other times it just evolves. I can spend hours sketching and reworking before I have a finished illustration that I am satisfied with. Then I digitally colour my images. Being a bit of a perfectionist this gives me a great deal of flexibility and control which I love.

What do you enjoy most about working from home?

I’m still working out the delicate balance that is working at home. In saying that, I love it! What I appreciate the most is spending precious time with my two little girls. I am quite happy to skip the daily commute too.

And where to from here? What’s your goal for Imaginart?

I have a lot of dreams and plans. I have particularly been enjoying doing the odd fabric design and have also been working on some children’s book ideas. I look forward to seeing where this adventure takes me next!

Where can people purchase your work?

Thank you Lisa!

Make sure you log-on to Facebook this weekend to check out the auction (you can bid on either of my two Collaborate items – see my earlier post for details on my partnership with Little Lou Lou).

x Bec

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